One way to keep engaged with your customers

We are all painfully aware of advertising restrictions placed on the industry at large. How can you legally reach your core audience and engage with them daily? Chances are, you have the tool already, but haven’t utilized it or haven’t optimized it.

The Facebook ad ban limits us all in many ways, but we still have tools in there to work with and Groups is going to be the first one we talk about.

From your business page (must be admin) click the three dots under the header banner. In the drop down, your will see “Create Group” as an option. From there it will walk you through the steps of set-up.

I recommend to Keep Group Private/Closed I say this because your can turn on approval for each new member trying to join. Allowing you to judge each account for admittance.

You will probably want to create some rules for the group that reflect your values. For the internet is dark and full of trolls. No politics( unless Vape Related) or No product bashing, If you have an issue, message me… you get the idea.

“Ask Questions” can help keep minors out of the digital vape lounge. I highly recommend using this feature.

How to populate your newly found digital vapor lounge? The first way is done in set up, the “Invite Friends” option. Chances are a lot of the shop’s customers are your personal account friends. Just scroll the list and click on all of them. If your Point of Sale system collects Emails, you can send the link out to them via Email. In the check out area of your store, you can use a “QR” code so they can scan it and be taken directly to the group.(https://www.qr-code-generator.com/) Word of mouth, you can still get a lot of mileage out of “hey, find our Facebook page or Group.” or Business Cards with the “QR” code on the back.

The advantage of a group is that you can post advertising for your shop, keep a pulse on what your customers want or are interested in and grow your customer base. You want to cultivate a sense of community. As it grows, you can do special events at the shop or even meet ups elsewhere. The sky's the limit, honestly. It does take participation on your part though. If you just create it and don’t use it, why would your customers? Make it a fun place to “hang out” and talk… well, Shop.